My workflow
01
Discovery
I get to know you and your business — your vision, your goals, and the problems you want to solve.
02
Research
I look into your industry, your competitors, and your audience to build a clear picture of the space you're working in.
03
Strategy
Based on what I've learned, I develop a plan — defining the direction, priorities, and approach before anything gets made.
04
Design
I translate the strategy into a visual language — the right shapes, colours, typography, and imagery to communicate who you are.
05
Development
Whether it's a printed piece, a digital product, or a full visual identity — everything is refined and prepared for the real world.
06
Support
Once the work is out there, I'm still here — making adjustments, fixing issues, and refining based on how things perform in practice.